This is a branding and packaging project based on a specific art movement randomly picked by students. The movement given was Bauhaus, and the challenge with this movement was the minimal color palette, and designing with a minimalist approach, but still being purposeful. The name I landed on was “Brauhaus,” meaning Brew House, a play on words, but still being a callback to the movement.
the expansion
Expanding on this product, I elected to make another brew to add some variety to the brand. I chose to do another German brew, but since it is a golden ale, I altered some of the graphics and chose a warmer color palette since it is a golden ale versus the pilsner pale ale.
