Publication project to create a 72-page lookbook for investors. The task is to create a visual identity and brand for a fictional coffee shop located in America, but based on a country from a given list. I chose Côte d’Ivoire, formerly known as the Ivory Coast. What is great about Côte d’Ivoire is that they are one of the largest coffee bean exporters in the world, so this makes for great storytelling. I wanted this to be an upscale coffee shop that focuses on elegance and boldness. I wanted colors that reflect nature, but also the finer things.
the expansion
Currently starting development on coffee bags and a website to purchase them from, as well as giving more context and story to Bruevage as a company and brand.